The band’s legal team asserts that the brand could “mislead or create consumer confusion.” Iron Maiden is taking steps to prevent a lingerie company from registering the name Maiden Wear, contending that it might “mislead or create consumer confusion.”
Min Yu Chen, a Los Angeles resident, is working to trademark the Maiden Wear name for a range of products including abdominal corsets, shapewear, bras, lingerie, and panties. Iron Maiden’s legal representatives maintain that the band has the rights to the “Iron Maiden” name for their collection of merchandise, which encompasses “t-shirts, tank tops, long sleeve shirts, shorts, jerseys, sweatshirts, sweatpants, pants, jackets, hats, leather wristbands, scarves, and shoes.”
Part of the band’s submission to the US Trademark Trial & Appeal Board states: “The prominent element in the applicant’s Maiden Wear name is ‘Maiden,’ making it eerily similar to the band’s established ‘Iron Maiden’ mark in both look and implication. Furthermore, the products listed in the Maiden Wear application overlap with or are identical to those under the Iron Maiden trademark and/or the ones for which the band has earned common law rights in the U.S. Hence, the Maiden Wear mark, when associated with the outlined goods, might mislead or confuse consumers about the origin, endorsement, or makeup of the applicant’s products in comparison to those of the band. This potential confusion could tarnish the band’s reputation and harm their standing among peers and fans.”
Intriguingly, the longstanding women’s lingerie brand Maidenform, which originated in 1922 (over fifty years before Iron Maiden’s emergence), appears to have no contentions with Iron Maiden.
On a different note, Iron Maiden is gearing up for their “Future/Past Tour.” This extensive European/UK journey kicks off soon and extends until early August. After that, they’re slated for several performances in Canada, culminating in their participation in the Power Trip festival in Indio, California.