Discover the transformative power of establishing an independent label, enabling electronic music maestros like Erdi Irmak to realize their unbridled creative visions. Dive into Irmak’s firsthand experiences and wisdom as his independent imprint, Worlds Apart, rolls out its mesmerizing second release, “Fragments.”
In the dynamic realm of today’s dance music, it’s often the underdog artists and producers who spearhead the most groundbreaking artistic endeavors. Erdi Irmak stands out among these trailblazers, demonstrating how launching an independent record label can truly elevate emerging talents. Through “Fragments,” released on his personal indie label, Irmak, alongside collaborator Kentaro Takizawa, not only flaunts their musical acumen but also underscores the advantages of steering one’s creative direction by helming a label.
Irmak’s deep dive into indie label management mirrors a larger shift within the dance music scene. More and more budding artists are valuing the liberation and oversight that comes from owning their labels. This entrepreneurial spirit allows them to sidestep the mainstream’s constraints and concentrate wholeheartedly on refining their distinct musical voice. Erdi Irmak’s evocative fusion of diverse cultural elements, soul-stirring ambiances, and meticulous production serves as a vivid example of the heights such independent creativity can reach.
As “Fragments” resonates across radio stations and club speakers, Irmak’s reflections on label creation and management offer a roadmap for burgeoning artists eager to carve out their niche. Erdi Irmak’s accomplishments with his indie venture underscore the vast prospects that beckon those bold enough to chart their course and embrace the intricacies of label ownership. By doing so, they pave the way for unparalleled artistic ventures, synergies, and evolution within the ever-shifting dance music arena.
WHAT ADVANTAGES DOES LAUNCHING AN INDIE LABEL OFFER TO ARTISTS, PRODUCERS, OR DJS?
For artists, producers, or DJs, having a distinct musical vision is paramount. Embarking on the journey of establishing your label allows you to craft music that truly mirrors your unique perspective, free from external pressures. As a label proprietor, you hold the keys to your music’s rights, paving the way for diverse income avenues like digital downloads, merchandise, and concert revenues. Plus, royalties from your compositions become a consistent income source. Beyond financial gains, spearheading a label cultivates a brand—a reflection of your musical ethos. This, in turn, fosters a dedicated fan community eager to rally behind you. Moreover, it positions you at the crossroads where like-minded musicians, producers, and industry aficionados converge, a vital network for the label’s and your own growth. To sum it up, pioneering a label gifts artists, producers, and DJs heightened creative autonomy, augmented income, invaluable connections, and the groundwork for a lasting brand and fan allegiance.
WHERE HAVE YOU ENCOUNTERED THE MOST SIGNIFICANT CHALLENGES IN FOUNDING YOUR LABEL, AND WHAT INSIGHTS HAVE THESE EXPERIENCES BESTOWED UPON YOU REGARDING THE BROADER MUSIC INDUSTRY?
To date, I’ve navigated the process fairly smoothly, thanks in part to my label partner—a seasoned expert in label operations and the electronic music domain. Although we’re a fledgling label, the road ahead is expansive. As we continue our journey, the industry will undoubtedly unveil its lessons.
HOW DID YOU FORGE THE IDENTITY AND CORE PRINCIPLES OF YOUR LABEL? ANY WISDOM FOR PEERS IN A SIMILAR BOAT, UNCERTAIN OF THEIR INITIAL STEPS?
Having immersed myself in the electronic music sphere for over a decade, the aspiration to inaugurate my own label has lingered. However, the timing had to be just right. Recent times illuminated that the stars had aligned, culminating in our label’s birth. The cornerstone is authenticity. The brand and spirit of your label should resonate with your artist persona, never wavering in the face of potential commercial triumphs.
LOOKING AHEAD, WHAT VISIONS HAVE YOU CHARtered FOR YOUR LABEL? WHAT IMMEDIATE AND LONG-HAUL ASPIRATIONS HAVE YOU PINNED FOR BOTH YOURSELF AND THE ARTISTS YOU ENGAGE WITH?
Currently, we’re in full throttle, brimming with fresh concepts. Our blueprint involves sequentially breathing life into these ideas, ensuring impeccable timing. Our compass points towards curating high-caliber content and fostering an equally stellar lineup of artists.
WHERE DO YOU SCOUT THE TRACKS YOU CHAMPION, AND WHAT COUNSEL WOULD YOU EXTEND TO BUDDING ARTISTS CRAFTING A SIMILAR SOUND, KEEN TO PITCH THEIR DEMOS TO YOU?
Worlds Apart represents a novel rhythm, signifying a rejuvenated chapter in the industry. Our spotlight is trained on Organic House/Downtempo, and I’m all ears for demos from nascent talents who believe their melodies harmonize with the Worlds Apart vibe. We’re always receptive to such prospects, cherishing the prospect of budding artists flourishing in tandem with our label’s trajectory.
