Injecting rhythm into Tokyo’s fashionable Harajuku district, Roland Store Tokyo aspires to become the new epicenter for musicians, featuring an extensive selection of instruments and tailor-made musical experiences.
With a recent chord struck in its global quest to enrich the creative musical landscape, Roland Corporation is not missing a beat. Following the successful launch of Roland’s London store last year, commemorating the brand’s 50th anniversary, Roland is broadening its scope with the introduction of Roland Store Tokyo. Scheduled to open on October 1, 2023, this three-level sanctuary in the vibrant Harajuku district aims to be more than a retail location—it’s designed to be an interactive, in-person musical journey.
Roland Store Tokyo is envisioned as a musical paradise for all—from aspiring artists to veteran performers. The ground floor harmoniously merges contemporary design with innovation, offering a spectrum of products ranging from synthesizers and digital wind instruments to Roland Cloud services and DJ-related gear. Ascend to the second floor, and visitors are welcomed into a tranquil environment featuring Roland’s top-selling digital pianos. The basement, meanwhile, strikes a rhythm with a selection of Roland V-Drums kits and BOSS brand offerings suitable for drummers and guitarists of varying expertise.
More than just the physical instruments, the personal touch is what distinguishes Roland Store Tokyo. Adopting the Demo-on-Demand service, Roland delivers an appointment-based experience, meticulously tailored to cater to each visitor’s unique needs. Guided by Roland’s product specialists, these sessions provide in-depth product descriptions and hands-on demonstrations, fostering a bond between the instrument and the player. The proprietary “Audience Specific Experience” (ASX) retail technology enhances this personalization, enabling adjustments to lighting, audio, and video settings to align with each customer’s preferences.
For Roland, it’s not merely about making a sale; it’s about nurturing an enduring relationship with music. Roland’s dedicated team provides a wealth of after-sale support sessions, extending their commitment and connection far beyond the point of purchase. The store’s location is deliberately chosen; nestled in Harajuku, a vibrant nexus for fashion, art, music, and culinary delights, Roland Store Tokyo aspires to serve as a cultural landmark for both residents and travelers alike.
In the words of Gordon Raison, CEO of Roland Corporation: “The purpose of opening Roland Store Tokyo is to offer visitors a truly authentic experience of engaging with our products and culture in a personal and intimate setting. We aim to share our vision with as many music enthusiasts as possible, further igniting creativity among our clientele.” Clearly, Roland is doing more than selling instruments; they are composing a musical movement, with Tokyo set as their newest stage. Roland Store Tokyo stands as a testament to Roland’s unwavering dedication to transforming the musical landscape and captivating music aficionados around the globe.