A Resonating Expansion in Music Licensing…
Epidemic Sound, a frontrunner in music licensing for content creators, recently unveiled an expansion of its collection, incorporating over 5,000 fresh tracks. Spanning diverse genres like hip-hop, electronica, classical, and Latin, the platform now boasts a whopping 40,000 tracks in its repertoire. Backed by a specialized team and data analytics, Epidemic Sound is unwavering in its pledge to optimize the auditory journey for creators by meshing both music and sound effects seamlessly into their content.
What sets Epidemic Sound apart is its laser-focused strategy, standing on three foundational pillars to curate music that resonates with content creators:
- Tuned to Feedback: By actively heeding the voices of creators, Epidemic Sound identifies gaps and areas of growth in its music catalog. Notably, the amplified demand for electronic house music and tracks tailored for fitness content was met with an expansion in their Electronica and Dance sections—seeing an augmentation of nearly 30%. This surge welcomed compositions from artists such as Ooyy and Lupus Nocte.
- Data-driven Decisions: Clocking over 2 billion daily views on YouTube, Epidemic Sound harnesses this wealth of data to discern music consumption trends. A standout observation was the hip-hop genre, which registered a staggering 100% increase in downloads from 2019 to 2020, positioning itself as the fourth most favored genre on YouTube. In response, the platform augmented its hip-hop track collection by nearly 50%.
- Crafted by Experts: The in-house ensemble of musical maestros at Epidemic Sound, boasting Grammy-nominated talents, merge data, industry movements, creator requirements, and artistic leanings to sculpt the music offerings. One such outcome of their collective expertise was a 40% uptick in Latin genre tracks, introducing contributions from artists like Frontera Bugalu, Caro Luna, and Lawd Ito.
This strategic expansion reiterates Epidemic Sound’s dedication to resonating with the ever-evolving auditory needs of content creators.
A Classical Renaissance in Epidemic Sound’s Catalog…
Epidemic Sound’s portfolio has seen a notable resurgence in classical music. YouTube creators, in the past year alone, have embraced this genre with a usage surge of over 90%. Responding to this uptick, the company has bolstered its classical collection by nearly 20%. Noteworthy additions include “The Dawning,” a mesmerizing composition by Christoffer Moe Ditlevsen, brought to life by the stringed harmonies of Anna Dager and Hanna Ekström. Anna Landström’s “Shadow Play” also graces the new classical lineup.
Beyond the musical notes, Epidemic Sound is fortified with an arsenal of 90,000 sound effects, an intuitive search mechanism, and innovative music discovery tools driven by machine learning. Among these tools is the Epidemic Audio Reference (EAR) – a unique audio search instrument, tailoring music choices for content creators with precision.
Niklas Brantberg, Epidemic Sound’s Chief of Music, expressed, “Our mission is to streamline the content creation experience with the ideal auditory backdrop. A huge shoutout to our gifted artists and dedicated in-house teams for sculpting these 5,000 exquisite tracks. Our enthusiasm knows no bounds as we venture further, synchronizing creators with the freshest and most apt music.”
Echoing the sentiments, David Slitzky, Director of Music Development and Special Projects, highlighted, “The soaring demand for Latin tunes from creators, coupled with the genre’s meteoric rise, inspired our linguistic expansion and tailored offerings in Latin America. And, as trends evolve swiftly, we’re invigorated by the traction our K-pop assortment has garnered as we delve into this cultural soundscape.”